Toyota has come a long way from the auto maker they were when they first started out in the 1950s. Through the use of updated technology they have been able to develop and produce cars, trucks and mini-vans that have held out through the test of time. Toyota vehicles, like the popular Toyota Crown that is still traversing the streets of the world, have shown that Toyota knows how to build vehicles that are fuel efficient, reliable, and stable. With the right maintenance, Toyotas have been known to run over 200,000 miles on its original engine.
Today Toyota has taken developing and manufacturing their vehicles to an entirely different level. The company now uses what they refer to as “universal design principles”. Toyota has started to look into consumer needs to predict what they will need in their vehicles within the next few years. They have started to take into considerations things their customers have requested, such as vehicles that are easier to get in and out of as well as drive. In Japan alone, 21% of Toyota drivers are over the age of 65.
The Toyota Raum which is similar to Cube was designed this way, utilizing a “user dialog type” development process. When it came out in 2003, the Raum met all of the needs its customers asked for and this was the best example of user feedback utilization at the time. The vehicle received the Universal Design prize that year by the Japan Industrial Design Promotion Organization. Since then, Toyota has used this process to develop all of the cars and trucks. While keeping all of the user requested amenities, the Raum still manages to be fun and exciting for people to drive.
The Raum includes the following features that consumers requested during the development process:
- Swivel seats that make it easier for passengers to get in and out of
- Controls that are simple to use and easy to understand
- Automatic doors that are wider and easier to open and close
- More space on the inside
- Handles to use as support for entering and exiting
- Fabric on the seats that does not cause skin irritation
All of these user requested features are designed to make things easier for the driver and their passengers and it does not matter how young or old you are. If you have young children, the larger doors make it easier for you to get them in and out of the car seat. If you have kids in sports, there is plenty of room for equipment. The Raum and vehicles like it that have been designed with this process are the wave of the future.
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